“Break Time wanted an experienced loyalty partner that would help us grow,” said Jennifer Bach, director of marketing and merchandising at Break Time. MFA Oil Co.’s Break Time retail division will implement a new loyalty program, MyTime Rewards, to its 74 convenience stores in Missouri and Arkansas in December.īreak Time is using the Paytronix Systems Inc.-powered platform, which the retailer selected for its capabilities, including its integration to NCR Corp.’s Radiant POS system, its rules and wallets engine, campaign center and messaging tools. The restaurant has been testing My Chili's Rewards for several months.COLUMBIA, Mo. Roberts says the company will “tailor the conversation to be much more specific” to what guests want, and based on this information, Chili's will make adjustments accordingly based on customers' preferences for food, dining, and drinks. It also includes leveraging technology as an additional way to drive relevance and differentiate within the brand,” says Roberts.Ĭhili's will be analyzing the data from each of these engagements with technology to build an infrastructure in an effort to leverage the data as a way to offer more personalized guest experiences. It encompasses all aspects of our business, food, service, and atmosphere. “This journey to new school is about improving the guest experience and their perception of the brand. In July, Chili's will makeover their existing mobile app to let guests see the anticipated wait time, add their name to the waiting list, and then track their place in line. NoWait will allow Chili's hosts to give customers accurate wait times, and text them when their table is ready. Points earned as part of the My Chili's Rewards may be redeemed without help from a server or manager through the Ziosk, similar to the process for the AMX reward points.Ĭhili's calls their approach “a journey to new school technology,” and in the earnings call, Roberts mentioned how the restaurant has received new POS systems, table-top devices, and now a new technology known as “NoWait” at host stands. Chili's also says that the points will be available as long as guests dine with them once every four months. Unlike other restaurant retailers which may offer a limited selection of reward options, Chili's is giving customers “their way” when it comes to rewards, and will let guests choose any menu food item within their point balance, and will let them split their check down to the item level. “With both AMX and My Chili's Rewards programs, the guest is in full control of their own transaction without needing any server or a manager to intervene and we are looking forward to realizing the sales building potential of both these programs,” says Roberts. In the earnings call, Wyman Roberts, Chili's Chief Executive Officer and President, shared details of how Chili's will be the first casual dining brand to offer this option. Each Ziosk is encrypted with a credit card reader, and Chili's will let guests swipe an American Express card on a Ziosk, and pay for their meal using their AMX reward points. Chili's is also making use of the partnership they have with American Express and Ziosk, and is a tabletop tablet soon offered in Red Robin and Olive Garden. Customers can use a mobile phone, the Chili's website, or their local restaurant's Ziosk to access the features of the program. Chili's calls the program a “fully digital experience,” and will include integration with their Ziosk. Once Chili's My Rewards is unveiled and active, customers will have several ways to sign-up, track points, and earn rewards through the program. A transcript for the third quarter earnings call appeared on Seeking Alpha, and contained information about Chili's My Rewards, including how technology will integrate into the program. Known as Chili's My Rewards, the loyalty program uses three ports of technology to create a complete digital experience. The program comes as a way to celebrate Chili's 40 th anniversary, and will arrive in the fourth quarter. Brinker International, the parent company of the restaurant chain Chili's, has announced their plans to develop a loyalty program later this year.
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